Innovate MONTANA

Initially developed under Governor Schweitzer’s office, Innovate MONTANA was created to spur entrepreneurship and ​spark inspiration across the state. In 2016, Governor Bullock moved to create a summit under the Innovate Montana ​brand to forge connections and catalyze the next wave of startups in the state. We continued to refresh and reignite ​the brand into the community. In 2018, Innovate MONTANA was hosting their annual symposium in Butte, Montana. ​Butte is a historic community known for being the “richest hill on earth” for their prosperous copper mines. Inspired by ​the convergence of new and old, we chose to move Innovate’s neon green branding to a patina green and the results ​were spectacular. We created a sub-brand Innovative By Nature to use while on the road and at tradeshows. It is still ​being used today by the Montana World Trade Center. Graphic Design: Leah Hathaway

Intrepid Credit Union - Brand Revival

Intrepid Credit Union had a full rebrand conducted in 2017 by a Seattle agency, once I was hired in 2021 I felt the ​brand could use some adjustments. For instance, the brand agency had a thick border frame bled to the edge, ​around every image for the institution as part of the branding guide. Not only did this make printing anything a ​nightmare, without the white space, it was impossible to ensure each side was the same width, making visuals look ​sloppy and uneven. Even the debit and credit cards had this same branding and same issue. This revival was ​intentional and provided small tweaks to refresh the brand and create stronger efficiencies.

Intrepid Credit Union - Merger & Acquisition

In 2023, Intrepid Credit Union acquired Montana Health Federal Credit

Union. Since both credit unions run on different systems, the decision was made ​to wait until 2025 for a full rebrand under the Intrepid umbrella. In the interim, ​branding needed to reflect the new merger and remove all “federal” language ​since we are state chartered. Our team designed and turned around all assets in 6 ​weeks. Graphic designers: Julia Bryant & Leah Hathaway

Helena Young Professionals (HYP) - Rebrand & Website Update

With a goal of attracting new members, Leah Hathaway, Erin Good, ​and I worked to redesign the dated logo and provide something that ​felt fresh, vibrant, and reflective of the inclusive vibes of this ​organization. I wanted a versatile round graphic to use on all our ​visuals as almost a stamp. The HYP “button” ended up being perfect ​for social media and use as a watermark. Like it’s members, the look is ​bright, young, and modern.

Graphic designer: Leah Hathaway & Julia Bryant

Website: Erin Good & Julia Bryant

Creative direction: Julia Bryant

Office of Indian Affairs - Full Branding

The Governor’s Office of Indian Affairs did not have it’s own branding when I ​started as their Brand and Marketing Project Manager in 2018. It was the first ​project I worked on. I wanted to ensure we were staying true to our mission ​and acting as a liaison between our Tribal Nations and state government and ​promote economic development, environmental protection, education, ​support for social services, and enduring good will. This logo should reflect ​that relationship.

I was inspired by the star quilts that adorned our offices, gifts from Presidents ​of the Tribes. Each point on this star is reflective of the 8 tribal nations with the ​two halves coming together representing government-to-government

relations. My office worked with representatives from the tribes and

Indian Caucus members for buy-in on this logo and colors. We

were met with great appreciation for including them.

Graphic designer: Leah Hathaway

Creative direction: Julia Bryant

Let’s connect to

create innovative brand ​strategies together.

To LEARN MORE ABOUT MY PROFESSIONAL ​EXPERIENCE CHECK OUT MY LINKEDIN

@JuliaBryant406

Phone

(206)402-8215

Email

JuliaBryant.406@gmail.com