Guerrilla Marketing Website

Julia Bryant

GUERRILLA

MARKETING

Intrepid Credit Union - Interactive Ads at the Home Show

Every year we participate in our community’s annual Home Show. In a room full of hundreds of booths each with businesses offering a giveaway, how do you create a strong, memorable impression with your audience?

We chose to utilize existing infrastructure and create an interactive ad series using the mirrors in the bathrooms.

Each ad featured a different product from the credit union and you could literally see yourself in the driver’s seat of your dream car or on a tropical vacation. Not only were we able to create a brand experience for potential members, we were able to showcase our products outside of real estate and cross-sell.

Graphic Designers: Julia Bryant and Leah Hathaway

Intrepid Credit Union - Talk with Our CEO

This installation encouraged attendees to scan a QR code then place their phone over the CEO’s mouth to hear a special message from him.

Intrepid Credit Union - Interactive Ads

Another home show and we set out to make waves. For this installation, we chose to take advantage of the large amount of space in the aisles with 8ft long branded hopscotch ads.

Intrepid Credit Union -

Shock Marketing

The primary goal of this billboard was to capture our audience’s attention and leverage the element of surprise. Our brand features stunning Montana landscapes with people engaging in outdoor recreation. We wanted to create the illusion that the ice climber was actually climbing on the side of the billboard itself and offer a refreshed version of our brand in a saturated market.

Graphic Designers: Leah Hathaway

Intrepid Credit Union - Experiential

Nothing is sweeter than banking just for you, except this cookie.

We used the smell of fresh warm cookies, a decal cookie trail, and a strong buzz on social media to ensure our brand left a mark on every attendee.

Our goal was to make an impact and stay top of mind with our audience. We know every person who walked in interacted with our brand at some point during their visit to the event. We made sure to have multiple marketing approaches that pushed the expected, and the final touch point was physically handing out warm cookies from our booth and answering questions.